By e27.sg | e27
More Malaysians are getting accustomed to the idea of using credit cards for online payments. How does this affect e-commerce?
Malaysians are used to making payment online in recent years, thanks to the AirAsia wave since 2001 and deal sites invasion since 2011, which you can refer to e-commerce history & milestones in Malaysia.
Generally, the most used online payment method by Malaysians are (in this order):
- Credit card
- Internet banking (Maybank2u, CIMB Clicks etc.)
- Offline banking (ATM/Cash bank in)
- PayPal (used more at foreign shopping sites)
It is quite close between credit card and Internet banking, depending on average order value of the online business. Internet banking might contribute the most number of orders but credit card might contribute the highest transaction value to your business.
Maybank2u is undoubtedly the most preferred Internet banking method, followed by CIMB Clicks. But what about credit cards? Who are the leaders (in terms of card issuers)?
Top online credit card payment by issuer
Before we start, you can refer to the list of credit card issuers by Bank Negara Malaysia, both banks and non-banks.
We have done a sampling(*) of local e-commerce merchants and here is the leaderboard:
The top five credit cards (by issuer) being used for online payment are (in this order):
- Maybank (25 percent)
- Citibank (18 percent)
- HSBC (11 percent)
- CIMB (8 percent)
- Hong Leong Bank (6 percent)
It wouldn’t be a stretch to assume that this reflects the current credit card customer base by issuer.
Master vs. Visa: Which is more popular in Malaysia?
Based on the same sampling(*), more Malaysians are using Visa credit cards (59 percent) to pay online, compared to Master credit cards (41 percent).
What we have seen lately is that local banks are trying to increase their credit card customers spending by working on co-promotions with e-commerce operators, especially from deal sites and Zalora.
Is this kind of co-marketing campaign effective for both banks and e-commerce sites? Do share your thoughts in the comments area.
*Sampling source:
- Data collected in 2013 from online merchants operating and selling in Malaysia only.
- Online merchants ranging from various categories from electronics, fashion & accessories, health & beauty etc.
- Sampling size: 2,000+ orders contributing to MYR 400,000+ transaction value.
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